Who are you? What do you offer? What do you stand for? How are you different? Why do you do it? Answer these 5 questions – honestly and avoiding the term “profit” – and inform your audience, through all or whatever means. Add consistency and you will be on the right path to brand building.… Read More »
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This is probably not the first time you’ve heard it, but the importance of content is paramount in any social media marketing strategy. I’ve put together a list of three articles which sum up why this is the case. The essentials of content social media marketing: targeted content unique content relevant content expert content useful… Read More »
Do consumers like branded content? They sure do! Check out this short videographic for details and actual figures. Once again, content marketing and branding go hand in hand. Source
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It’s not news that “mobile is (indeed) taking over”, becoming a viable opportunity for marketers and brand strategiest. Here are the 5 most essential and efficient ways to build and consolidate brand awareness on mobile platforms: Make (whatever) content (you want delivered to your target-audience) easily readable on mobile devices Ensure a mobile “feel” for… Read More »
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Go ahead, give it a try! Google Trends is more than useful for any content creator and paid online marketing executives. Here are 7 (of the) ways in which using Google Trends help with content creation: keyword research website keyword checkup content idea discovery content calendar creation facilitation video content production ideas brand messaging and… Read More »
“Traditional” Advertising is a thing of the past. Check out this inspiring, thought-provoking article by Copyblogger Media’s Chief Copywriter.