Category Archives: Content Creation

Content Marketing Can Work for Any Industry

I couldn’t agree more: there is no such thing as a ‘boring’ industry when it comes to marketing. Even more so when it comes to content marketing. Here’s why and what anyone can do to make content marketing work in terms of business development: content marketing is about creating content that is useful to a… Read More »

Perfecting Content Writing

“Binge eating? Bad. Binge drinking? Terrible. Binge exercising? Not advisable. But binge writing? Good. Very, very good.” Is Content Marketing a Hamster Wheel You Can’t Escape? Well, something of the sort. Find out why this is the case and how you can make the most of binge writing in CopyBlogger’s new inspiring piece on content creation.… Read More »

Content Marketing vs Copywriting

The title of this post may not be the best to describe the actual relationship between content marketing and copywriting, but luckily, I found an exceptional piece on the main differences and interactions between the two. Knowing this is essential for every and any content marketer and copywriter out there. Image Source

The A-Z Essentials of Copywriting

Whatever your incentive, whatever the purpose, whatever combination of time, space and tools, copywriting can be done well. Here’s a complete A-Z list of guidelines for copywriters, offered – by whom else other than – the dedicated content marketing professionals at Copyblogger. Action Brevity Content Drafts Email Free Grammar Headlines Interest Jobs Keywords Links Money Notebook… Read More »

Top 6 Rules for Content Marketing

Online Marketing Institute delineates the 6 most important rules for epic content creation and winning content marketing: Basically, epic content: fills a need communicates consistently requires one to find one’s unique and human voice expresses a point of view is devoid of “sales speak“ is considered to be the best in its class Check out… Read More »

7 Ways Google Trends Contributes to Content Creation

Go ahead, give it a try! Google Trends is more than useful for any content creator and paid online marketing executives. Here are 7 (of the) ways in which using Google Trends help with content creation: keyword research website keyword checkup content idea discovery content calendar creation facilitation video content production ideas brand messaging and… Read More »