Branding: The 5 Questions

By | January 1, 2014
branding - 5 questions

Who are you?

What do you offer?

What do you stand for?

How are you different?

Why do you do it?

Answer these 5 questions – honestly and avoiding the term “profit” – and inform your audience, through all or whatever means. Add consistency and you will be on the right path to brand building.

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