Category Archives: Content Marketing

How to Blog Like a True Content Marketer

Study to understand your audience. Research keywords. Plan your content. Allocate resources to your blog. Be original and unique. Express your ideas visually, too. Be active in conversations. Socialize. Write relevant and interesting content. Stay up-to-date with the news. Comment on other blogs. Guest post. Engage your audience. Track performance. Provide updates. Adapt. Keep writing. […]

11 Content Marketing Lessons from Top Blogs

Coming directly from KISSmetrics’ Neil Patel, here are some of the most important lessons we can all learn from blogs that became successful (a.k.a. visited and read): Timing is important. Mainstream news are searched for – why aren’t you writing about them? However intriguing, this time try to choose quantity over quality. The ideal situation […]

US Mobile Gaming Monetization Report

How much does gaming bring to the monetization efforts of game developing studios? Read the full report on eMarketer to find out: the monthly ARPU for US Gamers US video games sales revenue for the three years US mobile gaming revenues (including predictions) how large the mobile gaming audience actually is how monetization is possible […]

Social Media and Content Marketing Budgets

I recently found an intriguing title on eMarketer.com, entitledĀ For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless, […]