Category Archives: Communication

US Mobile Gaming Monetization Report

How much does gaming bring to the monetization efforts of game developing studios? Read the full report on eMarketer to find out: the monthly ARPU for US Gamers US video games sales revenue for the three years US mobile gaming revenues (including predictions) how large the mobile gaming audience actually is how monetization is possible […]

Social Media and Content Marketing Budgets

I recently found an intriguing title on eMarketer.com, entitledĀ For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless, […]