It’s not news that “mobile is (indeed) taking over”, becoming a viable opportunity for marketers and brand strategiest. Here are the 5 most essential and efficient ways to build and consolidate brand awareness on mobile platforms:
- Make (whatever) content (you want delivered to your target-audience) easily readable on mobile devices
- Ensure a mobile “feel” for your website
- Invest in creating custom mobile-only assets
- Choose web (browser) over native (apps) versions whenever possible
- Be social on mobile
Give them a try and you’ll be ready for what’s already happening: the rise of mobile.