This is probably not the first time you’ve heard it, but the importance of content is paramount in any social media marketing strategy. I’ve put together a list of three articles which sum up why this is the case. The essentials of content social media marketing: targeted content unique content relevant content expert content useful… Read More »
Do consumers like branded content? They sure do! Check out this short videographic for details and actual figures. Once again, content marketing and branding go hand in hand. Source
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“The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you’re missing!” Source
“20 amazing examples of content marketing coming straight from Joe Pulizzi’s book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.” Presentation Source
“Binge eating? Bad. Binge drinking? Terrible. Binge exercising? Not advisable. But binge writing? Good. Very, very good.” Is Content Marketing a Hamster Wheel You Can’t Escape? Well, something of the sort. Find out why this is the case and how you can make the most of binge writing in CopyBlogger’s new inspiring piece on content creation.… Read More »
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Is Social Media turning visual? Well, according to this report, it is. Social Media Today provides an interpretation of the key findings in the report. Check it out here. Image Source
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