Tag Archives: social media marketing

How Social Media Will Look in 2014

End-of-the-year analyses and reports have their own logic. And it’s looking ahead. Trying to predict the future, in a way, based on what has already been, happened, changed and so on. In fact, it’s not so much predicting, as it is aiming to adapt and achieve, by being flexible and embracing the new. And it’s… Read More »

Social Media and Content Marketing Budgets

I recently found an intriguing title on eMarketer.com, entitled For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless,… Read More »

Why Content Is King in Social Media

This is probably not the first time you’ve heard it, but the importance of content is paramount in any social media marketing strategy. I’ve put together a list of three articles which sum up why this is the case. The essentials of content social media marketing: targeted content unique content relevant content expert content useful… Read More »