When it comes to email marketing, there is no “perfect” recipe. The ideal is to try. Test, test, and test some more. Adapt your message as needed. Try new things, explore alternatives. Be creative. Best practices are ideas. And they work, providing real results. But only if there is a strategy behind them and it… Read More »
Apple.com
Adobe Marketing Cloud website
LinkedIn.com
Who are you? What do you offer? What do you stand for? How are you different? Why do you do it? Answer these 5 questions – honestly and avoiding the term “profit” – and inform your audience, through all or whatever means. Add consistency and you will be on the right path to brand building.… Read More »
End-of-the-year analyses and reports have their own logic. And it’s looking ahead. Trying to predict the future, in a way, based on what has already been, happened, changed and so on. In fact, it’s not so much predicting, as it is aiming to adapt and achieve, by being flexible and embracing the new. And it’s… Read More »
Infographic Source
Infographic Source
How much does gaming bring to the monetization efforts of game developing studios? Read the full report on eMarketer to find out: the monthly ARPU for US Gamers US video games sales revenue for the three years US mobile gaming revenues (including predictions) how large the mobile gaming audience actually is how monetization is possible… Read More »
I recently found an intriguing title on eMarketer.com, entitled For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless,… Read More »