11 Content Marketing Lessons from Top Blogs

Coming directly from KISSmetrics’ Neil Patel, here are some of the most important lessons we can all learn from blogs that became successful (a.k.a. visited and read): Timing is important. Mainstream news are searched for – why aren’t you writing about them? However intriguing, this time try to choose quantity over quality. The ideal situation… Read More »

Google Announces Ad Rank Changes

According to Google’s Official AdWords blog, the end of October 2013 comes with certain significant changes to AdWords Ad Rank calculation. “Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this updates, Ad Rank… Read More »

US Mobile Gaming Monetization Report

How much does gaming bring to the monetization efforts of game developing studios? Read the full report on eMarketer to find out: the monthly ARPU for US Gamers US video games sales revenue for the three years US mobile gaming revenues (including predictions) how large the mobile gaming audience actually is how monetization is possible… Read More »

Social Media and Content Marketing Budgets

I recently found an intriguing title on eMarketer.com, entitled For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless,… Read More »

Instagram Announces Introduction of Ads

As Instagram is developing and attempting to grow the business, it announces the introduction of sponsored ads and provides all those interested with a first glimpse into their design. Here are the two main identifiers that will be displayed: Advertising on Instagram is part of the business development program. Before anyone jumps to any conclusions… Read More »