According to Google’s Official AdWords blog, the end of October 2013 comes with certain significant changes to AdWords Ad Rank calculation. “Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this updates, Ad Rank… Read More »
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– A Short Introduction to Google AdWords – What Is Google AdWords? Google AdWords is an online advertising service offered by Google. There is no minimum or maximum limit for AdWords campaign budgets, which means you spend exactly the amount you are willing to spend on online promotion. The platform allows advertisers to display ads… Read More »
– A Short Introduction – The good news is that, if you run a local business, the targeting settings of your Google AdWords campaigns can also be local, defined within a certain geographical area or even at a city-level. The bad news is that this is not something every local business owner (and not even… Read More »
Let one thing be clear from the very beginning: this article is on the daily budget for a Google AdWords campaign. Not the monthly budget, not the quarterly budget, not the annual budget… the daily budget. Nothing unusual so far: you already set the maximum amount you wish to invest in AdWords, divide it among… Read More »
– A Short Introduction in Separating Search Advertising and Display Advertising – Let’s assume you already set your marketing objectives and know precisely what it is that you want to promote. Let’s also assume that you chose Google AdWords as your online ad serving platform. You have all this figured out, but do you know… Read More »