Category Archives: Copywriting

Content Marketing vs Copywriting

The title of this post may not be the best to describe the actual relationship between content marketing and copywriting, but luckily, I found an exceptional piece on the main differences and interactions between the two. Knowing this is essential for every and any content marketer and copywriter out there. Image Source

The A-Z Essentials of Copywriting

Whatever your incentive, whatever the purpose, whatever combination of time, space and tools, copywriting can be done well. Here’s a complete A-Z list of guidelines for copywriters, offered – by whom else other than – the dedicated content marketing professionals at Copyblogger. Action Brevity Content Drafts Email Free Grammar Headlines Interest Jobs Keywords Links Money Notebook… Read More »