Tag Archives: display advertising

What Is Google AdWords?

– A Short Introduction to Google AdWords – What Is Google AdWords? Google AdWords is an online advertising service offered by Google. There is no minimum or maximum limit for AdWords campaign budgets, which means you spend exactly the amount you are willing to spend on online promotion. The platform allows advertisers to display ads… Read More »

Search versus Display Advertising

– A Short Introduction in Separating Search Advertising and Display Advertising – Let’s assume you already set your marketing objectives and know precisely what it is that you want to promote. Let’s also assume that you chose Google AdWords as your online ad serving platform. You have all this figured out, but do you know… Read More »