How to Set Up Your AdWords Campaign Budget

Let one thing be clear from the very beginning: this article is on the daily budget for a Google AdWords campaign. Not the monthly budget, not the quarterly budget, not the annual budget… the daily budget. Nothing unusual so far: you already set the maximum amount you wish to invest in AdWords, divide it among… Read More »

9 Things You Need to Know about Google Plus Pages

1. Information published on Google Plus business pages is public by default. 2. Cover images are what might be called “oversized graphics”, but you can definitely find ways to use all that available space to your advantage. 3. Linking your website to your Google Plus page is not only recommended, but also quite necessary for verification… Read More »

Search versus Display Advertising

– A Short Introduction in Separating Search Advertising and Display Advertising – Let’s assume you already set your marketing objectives and know precisely what it is that you want to promote. Let’s also assume that you chose Google AdWords as your online ad serving platform. You have all this figured out, but do you know… Read More »