Author Archives: Georgiana Branzei

How Social Media Will Look in 2014

End-of-the-year analyses and reports have their own logic. And it’s looking ahead. Trying to predict the future, in a way, based on what has already been, happened, changed and so on. In fact, it’s not so much predicting, as it is aiming to adapt and achieve, by being flexible and embracing the new. And it’s… Read More »

Beyond Tech Advertising

“From sins of omission to pretending that words don’t mean what they actually mean, here are some of the ways tech firms can pull the wool over your eyes.” Graphics, graphics and more graphics! Unlimited limiteds or, rather, limited unlimiteds Mastering benchmarking The speed of the future High numbers that fail to add up Shipments… Read More »

Content Marketing Can Work for Any Industry

I couldn’t agree more: there is no such thing as a ‘boring’ industry when it comes to marketing. Even more so when it comes to content marketing. Here’s why and what anyone can do to make content marketing work in terms of business development: content marketing is about creating content that is useful to a… Read More »