– A Short Introduction to Google AdWords –
What Is Google AdWords?
Google AdWords is an online advertising service offered by Google. There is no minimum or maximum limit for AdWords campaign budgets, which means you spend exactly the amount you are willing to spend on online promotion. The platform allows advertisers to display ads on Google and its advertising network, according to your specific needs, requirements and marketing objectives. And what’s even better – you only pay if your ads are clicked by users, and not for the number of impressions of your ads.
Why Google AdWords?
Google AdWords is the only way a link to your website can be displayed on the very first page of Google search results. It happens almost instantaneously, regardless of the budget you set for your campaign.
But why is it so important for your business to be available like this? The Google search engine holds more than 90% of the market share. This basically means it is – by far – the most used search engine worldwide. It is used daily by millions of users who are searching for information or product reviews, shopping online or even looking to access various services available online.
And your site can be the first thing they see, provided it is relevant to their search. The possibilities are almost limitless in terms of business growth, branding and other such marketing efforts. And remember: you can choose to only pay for clicks that lead visitors to your website.
How Does Google AdWords Work?
Put simply, Google AdWords works as follows:
- Users perform searches on Google or visit websites in Google’s Content Network
- Your ad is displayed and available for them to click
- They click it, visit your website and turn from prospects to customers
How Much Does Google AdWords Cost?
A click can actually cost as much as you are willing to pay for it. Google AdWords is a real-time bidding platform, and this means the actual cost-per-click is influenced by a series of factors. Just make sure you provide relevant and useful content, and just watch how your costs are optimized.
To wrap it up…
Google AdWords is a flexible online advertising system, customizable according to your needs, requirements and marketing objectives. It allows full control on the budget and it offers very precise and accurate targeting options. You can create your own ads (text, image, rich media) and give your campaigns the form and content you wish. You can control the display settings and always have access to statistics regarding the performance of your active campaigns. In other words, monitoring and optimizing made easy.
Google AdWords may mean any (combination) of the following for you marketing campaign, and, implicitly, your business:
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immediate results
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low costs
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efficient targeting
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direct contact with prospects
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detailed budget statistics
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quick launch of new products/ services
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direct sales
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sales growth
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brand consolidation