Tag Archives: paid advertising

What Is Google AdWords?

– A Short Introduction to Google AdWords – What Is Google AdWords? Google AdWords is an online advertising service offered by Google. There is no minimum or maximum limit for AdWords campaign budgets, which means you spend exactly the amount you are willing to spend on online promotion. The platform allows advertisers to display ads […]

How to Implement and Manage Google AdWords Display Settings

– A Short Introduction – The good news is that, if you run a local business, the targeting settings of your Google AdWords campaigns can also be local, defined within a certain geographical area or even at a city-level. The bad news is that this is not something every local business owner (and not even […]

How to Set Up Your AdWords Campaign Budget

Let one thing be clear from the very beginning: this article is on the daily budget for a Google AdWords campaign. Not the monthly budget, not the quarterly budget, not the annual budget… the daily budget. Nothing unusual so far: you already set the maximum amount you wish to invest in AdWords, divide it among […]