Tag Archives: Max CPC

Google Announces Ad Rank Changes

According to Google’s Official AdWords blog, the end of October 2013 comes with certain significant changes to AdWords Ad Rank calculation. “Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this updates, Ad Rank […]

How to Implement and Manage Google AdWords Display Settings

– A Short Introduction – The good news is that, if you run a local business, the targeting settings of your Google AdWords campaigns can also be local, defined within a certain geographical area or even at a city-level. The bad news is that this is not something every local business owner (and not even […]