Tag Archives: how to

How to Implement and Manage Google AdWords Display Settings

– A Short Introduction – The good news is that, if you run a local business, the targeting settings of your Google AdWords campaigns can also be local, defined within a certain geographical area or even at a city-level. The bad news is that this is not something every local business owner (and not even […]

How to Set Up Your AdWords Campaign Budget

Let one thing be clear from the very beginning: this article is on the daily budget for a Google AdWords campaign. Not the monthly budget, not the quarterly budget, not the annual budget… the daily budget. Nothing unusual so far: you already set the maximum amount you wish to invest in AdWords, divide it among […]