I couldn’t agree more: there is no such thing as a ‘boring’ industry when it comes to marketing. Even more so when it comes to content marketing. Here’s why and what anyone can do to make content marketing work in terms of business development:
- content marketing is about creating content that is useful to a given target audience
- in less ‘appealing’ industries, the opportunities to create valuable content are greater, there is more space to develop in this direction
- content can actually solve problems for any audience; that’s what tutorials and dedicated staff are really about
- relevant content weighs more than traffic figures and rates
- informed and correct content is attractive
- guest posting actually helps
- together with writers’ creativity and originality, online tools contribute to generating good ideas
- content marketing is suitable for any kind of industry, really, as long as there are sufficient resources (including willingness to at least give it a try)