Category Archives: Content Marketing

Why Content Is King in Social Media

This is probably not the first time you’ve heard it, but the importance of content is paramount in any social media marketing strategy. I’ve put together a list of three articles which sum up why this is the case. The essentials of content social media marketing: targeted content unique content relevant content expert content useful […]

Perfecting Content Writing

“Binge eating? Bad. Binge drinking? Terrible. Binge exercising? Not advisable. But binge writing? Good. Very, very good.” Is Content Marketing a Hamster Wheel You Can’t Escape? Well, something of the sort. Find out why this is the case and how you can make the most of binge writing in CopyBlogger’s new inspiring piece on content creation. […]

Content Marketing vs Copywriting

The title of this post may not be the best to describe the actual relationship between content marketing and copywriting, but luckily, I found an exceptional piece on the main differences and interactions between the two. Knowing this is essential for every and any content marketer and copywriter out there. Image Source

The A-Z Essentials of Copywriting

Whatever your incentive, whatever the purpose, whatever combination of time, space and tools, copywriting can be done well. Here’s a complete A-Z list of guidelines for copywriters, offered – by whom else other than – the dedicated content marketing professionals at Copyblogger. Action Brevity Content Drafts Email Free Grammar Headlines Interest Jobs Keywords Links Money Notebook […]