Beyond Tech Advertising

By | November 24, 2013

“From sins of omission to pretending that words don’t mean what they actually mean, here are some of the ways tech firms can pull the wool over your eyes.”

  1. Graphics, graphics and more graphics!
  2. Unlimited limiteds or, rather, limited unlimiteds
  3. Mastering benchmarking
  4. The speed of the future
  5. High numbers that fail to add up
  6. Shipments versus sales
  7. Storage space
  8. All-round phone coverage
  9. Real-life? Think again…
  10. Fine prints when it comes to costs
  11. Power to technology!

Read the entire piece here. It has examples and everything.

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